Commitment to Data Privacy Compliance
SuperTrak, and ATS Corporation affiliate, is committed to compliance with all applicable country-specific data privacy laws, including but not limited to, Canada’s Personal information Protection and Electronic Documents Act (PIPEDA), the EU General Data Protection Regulation (GDPR), the UK Data Protection Act (UK GDPR), the California Consumer Privacy Act (CCPA), and China’s Personal Information Protection Law (PIPL). Protecting the privacy and security of your Personal Data is of the highest importance to SuperTrak, whether operating as a Data Controller or Data Processor, therefore, we conduct our business by abiding by applicable laws on data privacy and data security in every country in which we operate.
This Data Privacy Policy (the ‘Privacy Policy” or the ‘Policy”) tells you about SuperTrak policies and practices for the collection, use, processing, storage, hosting, transfer, and disclosure of information that we may collect about you through our sites and services, including, but not limited to the website or subdomains of www.supertrakconveyance.com (e.g. our public facing sites and support site) and other websites (including mobile websites and apps) owned and controlled by ATS Corporation and/or one of its global companies or affiliates (the “Sites”).
Before using our Sites and services, you will be asked via our consent banner to provide your authorization and consent for non-necessary cookies and you will be provided with information about the data collection via cookies, including the ones that are necessary.
If entering into a sales contract with us, you will be asked to provide minimal Personal Data to enable us to manage and fulfill your specific business needs.
The collection, use, storage, transfer and disclosure of your Personal Data will be strictly limited to the terms and purpose/s provided. For the purpose of this Policy, the reference to Personal Data includes the terms “personally identifiable information” and “personal information”.
SuperTrak has taken a global approach to ensure compliance with all relevant country-specific data privacy laws, including, but not limited to, regional, national, provincial and local laws in Canada, Europe, the United Kingdom, China, Asia Pacific, Latin America and the United States. SuperTrak’s global data protection compliance program consists of the implementation of unambiguous authorizations and consents, data localisation requirements, where required, and EU Standard Contractual Clauses, the UK International Data Transfer Agreement (IDTA), model contracts/transfer agreements, privacy principles, privacy statements, privacy policies, and country-specific registrations and filings.
Personal data
Through our Sites, SuperTrak will not collect any Personal Data about you (e.g. your name, address, telephone number or e-mail address), unless you voluntarily choose to provide us with it (e.g. by contacting us via contact forms, registration, survey, contest participation, etc.), provide your explicit consent, or unless otherwise permitted by applicable laws and regulations for the protection of your Personal Data (e.g. technical necessary cookies).
For each visitor to our Web page, our Web server automatically recognizes only the visitor’s domain name, but not the e-mail address.
When entering into a sales agreement or contract with us, we will collect your name, company and contact details required to address your needs
Purpose of Use
When you do voluntarily provide us with Personal Data, we will use it only for the purpose for which you have provided it, for example, to respond to your inquiry, process your orders, register you for an event, provide information related to SuperTrak products, services and events, manage your support accounts, offer you the opportunity to participate in surveys and contests, register for SuperTrak training courses, or provide you access to additional information or offers. Also, to support our relationship with you:
we may store and process Personal Data within our global systems and, where allowed, share it with our worldwide companies and affiliates to better understand your business needs and how we can improve our products and services; or
we (or a third party on our behalf) may use Personal Data to contact you about a SuperTrak offer in support of your business needs or to conduct online surveys to understand better your needs.
If you choose not to have your Personal Data used to support our relationship (especially direct marketing or market research), we will respect your choice. We do not sell or otherwise market your Personal Data to third parties.
Information That We Collect and Use
a) Contact form
We collect Personal Data needed to address your specific interests and requests received through our contact forms on our Sites. Examples of personal information are name, address, telephone number, e-mail address, company name, position and any other contact details you willingly provide to us. For a complete list of all data elements that we collect about you and the use of those data elements, contact our Global Data Protection Officer at privacy@atsautomation.com.
b) Other communications
We collect Personal Data about those who communicate with us such as e-mail address, user-specific information on what pages visitors access or visit, and information volunteered by the visitor, such as survey information and site registrations. This information is used to personalize our communications with you about products that are specific to your needs and interests. Rather than burden you with information that is not relevant or of interest to you, we try to target information that is specifically important to you. No Personal Data is collected, used, accessed, stored, transferred or distributed without your explicit authorization (e.g. via cookie-banner) unless absolutely required to manage or websites, respond to a request you have made, negotiate a sales agreement, or manage a contract with you and/or your organization, unless allowed under local law. At any time, even after you have given authorization, you can opt out of receiving these communications by selecting “unsubscribe” in the communication.
Depending on the purpose for which you provided your personal data, we use the information to improve the content of our webpages by incorporating information that is relevant to our clients, to notify customers about updates to our Sites, to contact customers for marketing and sales purposes (including notifications related to product enhancements, warranties, and renewals) that are related specifically to their needs and interests, to inform applicants of career opportunities, and to communicate with our partners. This information is not shared with other organizations for any reason, commercial or business, without your prior explicit consent.
SuperTrak does not sell, rent, or trade your Personal Data with third parties for any purpose. If you do not want to receive e-mails from us in the future, you may unsubscribe at any time or you may contact our Global Data Protection Officer at privacy@atsautomation.com. SuperTrak follows the country-specific requirements to implement the opt-out within the legally allowed time period.
c) Job applications
If you browse and/or apply for jobs in the Careers portion of our Sites, your application and any additional information that you provide may be used to assess your skills and interests against career opportunities at SuperTrak, and for reporting purposes as may be required by country-specific laws. This usage is covered in the initial authorization that you provide to superTrak when applying for a job. When you access our Recruitment System, you are asked to provide your authorization for us to collect, use, process, store, transfer and distribute your Personal Data before you enter any Personal Data. We use your information to communicate with you and to inform you of career opportunities.
Data Protection Impact Assessments
SuperTrak conducts extensive Data Protection Impact Assessments (DPIAs)/Privacy Impact Assessments (PIAs) any time Personal Data is processed, especially Personal Data or processes using Personal Data considered high risk. This may include required transfers to jurisdictions with inadequate data protection laws or processing of sensitive personal data where required by law of business need. The ATS Global Data Protection Officer is responsible for the management of all DPIAs/PIAs.
Data Transfer to Third Parties
SuperTrak uses third-party entities to provide valuable services on our behalf. We will only share your Personal Data with them in a legally compliant manner. Third parties with which we share your information are bound by all relevant data privacy laws, terms of confidentiality, contractual agreements, including data processing agreements, and this Privacy Policy. All of our approved third-party providers go through an extensive data protection compliance vetting process before being selected as a third-party provider. Please contact our Global Data Protection Officer at privacy@atsautomation.com with any questions related to our third-party providers.
Data Collection via Third Parties
SuperTrak supplements the data it collects with additional data received from third-party sources, by using data append services or data brokers. The additional supplemental data consists of contact, company, and industry data, as well as title, department, address, phone number, and updated e-mail addresses. When using the information provided through these services, we will contact you via email to obtain either your explicit opt-in to continue marketing to you, or your explicit opt-out to remove you from our contact database, depending on the applicable data privacy regulation. For additional information about supplemental data and the third-party sources, contact our Global Data Protection Officer at privacy@atsautomation.com.
Individual Rights Under Data Protection Laws
SuperTrak respects the rights of all individuals including the following:
Right to erasure/right to be forgotten (unless prohibited by a legal requirement)
Right of access
Right to rectification
Right to restrict processing
Right to data portability
Right to object to processing based on legitimate interest or direct marketing
Right to restrict automated decision-making and profiling
Right to withdraw consent
Right to lodge a complaint with a relevant supervisory authority
To exercise any of your rights, please contact our Global Data Protection Officer at privacy@atsaautomation.com.
Do Not Track
SuperTrak may receive data lists containing your contact details from third parties. In countries, states, provinces or regions where Do Not Track laws are in place, SuperTrak will take every reasonable action to validate the lists we have received with the Do Not Track lists available through government agencies before communicating with you. SuperTrak abides by all Do Not Track regulations.
Marketing Via Mail
If you supply us with your postal address online, as well as your consent, you may receive periodic mailings from us with information about new products and services or upcoming events. If you do not want to receive such mailings at any point after your consent has been given, contact our Global Data Protection Officer at privacy@atsautomation.com or write to us at the postal address at the end of this document. Send us your name and address and we will remove your name from all lists that we use internally and/or share with other noncommercial organizations. SuperTrak follows the country-specific requirements to implement the opt-out within the legally allowed time periods.
Telephone Calls
If you give us your telephone number online (e.g. via optional data field in the contact form), and provide consent, you may receive telephone calls from us with information about new products and services or upcoming events. If you do not want to receive such telephone calls at any point after giving your consent, contact our Global Data Protection Officer at privacy@atsautomation.com or write to us at the postal address at the end of this document. Send us your name and phone number and we will remove your name from all lists that we use internally and/or share with other noncommercial organizations. SuperTrak follows the country-specific requirements to implement the opt-out within the legally allowed time periods.
Customers and applicants can prevent their information from being used for purposes other than those for which it was originally collected and for which consent was given by contacting our Global Data Protection Officer at privacy@atsautomation.com.
Correction and Deletion of data
Upon request, SuperTrak offers visitors on the Sites and/or our customers the ability to have their information deleted (where allowed by law) or corrected for inaccuracies. To have your information deleted or corrected, contact our Global Data Protection Officer at privacy@atsautomation.com or write to us at the address at the end of this document. We will respond to your request within the country-specific time frames.
We will retain your personal information for the length of time needed to fulfill the purposes outlined in this Privacy Policy and/or in accordance with applicable federal, regional, country, state, provincial or local data retention regulations. SuperTrak has an extensive Records Retention and Deletion Policy and Schedule that forms the basis of our records retention program.
If you use communities, blogs, or chat rooms on SuperTrak Sites, you should be aware that any Personal Data you submit there can be read, collected, and used by other users of these forums, and could be used to send you unsolicited messages. SuperTrak is not responsible for the Personal Data that you choose to submit in these public forums.
Right to Be Forgotten
SuperTrak is committed to taking all reasonable steps necessary to ensure that any data you request to be forgotten and can be erased with existing technology will be erased. However, any data you post to our Sites that you agree to make available to third parties or for which you make public, is outside the boundaries of which SuperTrak can erase. SuperTrak will do everything technically possible to erase your data if you feel it is being held for longer than needed or if you withdraw your consent to receive information from us and request the right to be forgotten. However, SuperTrak will not be able to erase your data if:
it is technically impossible;
it is required to manage a business relationship; or
it is required to be retained for legal reasons (if mandated by local law)
Purpose Limitation
SuperTrak will collect, use or disclose Personal Data supplied by you only for the purposes disclosed to you, unless the disclosure:
is a use of the Personal Data for any additional purpose that is directly related to the original purpose for which the Personal Data was collected
is necessary to prepare, negotiate and perform a contract with you
is required by law or the competent governmental or judicial authorities
is necessary to establish or preserve a legal claim or defense
is necessary to prevent fraud or other illegal activities, such as willful attacks on SuperTrak information technology systems.
Communications or Utilization Data
Through your use of telecommunications services to access our Sites, your communications data (e.g. Internet protocol address) or utilization data (e.g. information on the beginning, end and extent of each access, and information on the telecommunications services you accessed) are technically generated and could conceivably relate to Personal Data. To the extent that there is a compelling necessity, the collection, processing and use of your communications or utilization data will occur and will be performed in accordance with the applicable data protection legal framework.
Non-Personal Data Collected Automatically
When you access our Sites, we may automatically (i.e., not by registration) collect non-Personal Data (e.g. type of Internet browser and operating system used, domain name of the website from which you came, number of visits, average time spent on the site, pages viewed). We may use this data and share it with our worldwide affiliates to monitor the relevancy of our Sites and improve their performance or content. This data does not include Personal Data.
“Cookies” – Information Stored Automatically on Your Computer
Propensity management is the management of an individual’s inclination or natural tendency toward certain interests, products, needs, and so on. In order to tailor our communications with you to make sure that we are addressing your specific needs and not overwhelming you with unwanted information, we use cookies to handle propensity management. A cookie is a piece of information that is stored on your computer’s hard drive by your Web browser. When you revisit SuperTrak Sites, our server recognizes the cookie, giving us information about your last visit. Most browsers accept cookies automatically, but you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you can still use most of the features of our Sites.
This privacy statement covers the use of propensity management by this site only and does not cover the use of propensity management by any advertisers. We work with companies that use third-party cookies and web beacons to collect anonymous information that helps us measure and improve our content and advertising effectiveness. These companies collect and analyze anonymous usage and volume statistical information from our users. This data is collected only in aggregate form.
SuperTrak complies with all global regulations regarding the use of cookies, including the EU Cookie Directive and e-Privacy Regulation. Visitors to our site are asked to provide their consent before we place any cookies on your device. For detailed information regarding SuperTrak use of cookies, please refer to the SuperTrak Cookie Policy.
The specific cookies as well as the concrete data collected and the purpose are described in our cookie banner.
Clear Gifs (Web Beacons, Web Bugs)
We may employ software technology called clear gifs (also known as web beacons or web bugs) along with other technologies such as e-tags, java script, and/or other capabilities that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies that are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs, which are about the size of a period, are embedded invisibly on Web pages. We do not tie the information gathered by clear gifs, e-tags, or java scripts to anyone’s personally identifiable information. For detailed information regarding ATS use of clear gifs and other technologies, please refer to the SuperTrak Cookie Policy.
Children
SuperTrak will not knowingly collect Personal Data from children without insisting that they seek prior parental consent if required by applicable law. We will only use or disclose Personal Data about a child to the extent permitted by law, to seek parental consent pursuant to local law and regulations or to protect a child. The definition of “child” or “children” should consider applicable laws as well as national and regional cultural customs.
Security
To protect your Personal Data against accidental or unlawful destruction, loss or alteration and against unauthorized disclosure or access, SuperTrak uses industry standard technical and organizational security measures.
Links to Other Websites
SuperTrak Sites contain links to other websites. SuperTrak is not responsible for the privacy practices or the content of other websites.
AI-Powered Chatbot
The SuperTrak website uses an AI-powered Chatbot (“AI Agent”) managed by Saffron Networking Ltd. (“Saffron”), using the Chatbot.com platform. If you choose to interact with the chatbot, Saffron’s privacy policy will apply to the processing of the personal data you provide. Saffron’s privacy policy can be found at www.saffron-networking.com. SuperTrak is not responsible for the personal data provided to, and processed by, Saffron.
Data Security Breaches
To protect your Personal Data from unauthorized access and use, or accidental loss and destruction, SuperTrak has implemented strict security controls and intrusion detection software to notify us in the case of any potential or actual invasion of our systems. We have implemented a Data Breach Notification Policy and have established an Incident Response Team that has been trained to react immediately to any unauthorized access of our databases and systems. Should any data security breach occur that materially and negatively impacts your Personal Data, you will be notified as required by law once the breach has been determined.
Questions and Comments
SuperTrak will respond to all reasonable requests (e.g. to review your Personal Data and to correct, amend or delete any inaccuracies). If you have any questions or comments about the SuperTrak Data Privacy Policy (e.g. to review and update your Personal Data), please send us your questions and feedback. You can contact us by sending an email to our Global Data Protection Officer at privacy@atsautomation.com or by writing to us at the following address:
ATS Corporation
Attn: Global Data Protection Officer
730 Fountain Street North, Building #3
Cambridge, Ontario, Canada N3H 4R7
Attention: Global Data Protection Officer
Changes
As the Internet, technology and our systems mature, so will our Data Privacy Policy. We will post changes to our Global Data Privacy Policy on this page. Please check this page regularly to keep up to date.